“The Mono Air Collection is the perfect example of a completely circular style, made from mono materials and engineered to reduce microfiber shedding by 80 percent, meaning a significantly reduced risk of microplastic waste ending up in the ocean. “Houdini has had a long-standing relationship with Polartec for a number of years,” Karlsson noted, adding that Polartec’s Power Air Light is made with 73 percent recycled polyester and 27 percent elasterell-polyester - the “key ingredients” in Houdini’s Mono Air Collection. Serena Williams’ Best On-Court Tennis Outfits Through the Years “Every season, Houdini releases a statistics report showing the current status of all their products regarding circularity, fabric and garment origin, use of certain chemicals and environmental labels,” Karlsson said. Eva Karlsson, chief executive officer at Houdini and one of the few female C-suiters leading in the male-dominated global outdoor industry, told WWD that 100 percent of the fabrics used this season are recycled, recyclable, renewable, biodegradable or Bluesign certified. Sportswear for Houdini materializes as simple and sleek, coupled with decidedly stylish offerings such as its Unisex Puffy Square and Unisex Sleepwalker, both insulation skirts, or its après-ski style Activist base layers, made for the “everyday activist” - those partaking in skiing, hiking and the like. Sportswear brand Houdini embraces this concept by designing sustainably, with the intention that products become “lifelong companions” for consumers. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.Taking a totemic approach to sustainable apparel can reinforce our connection to what was made, and why we purchased a product to begin with. LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref. Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation.Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. author_website_title_3 author_website_title_4.author_website_title_1 Goldapple Strange Fruit.

author_name Lisa Goldapple, Editor, Atlas of the Future.

project_website_title_1 Houdini Sportdwear website.

Caution: contains an economics puppet rap battle! In April 2017 Houdini proved that their clothes are biodegradable by composting its old athletic apparel made from its 100% wool line and using it to grow food. They cooked a fine dining menu at a pop-up restaurant in Stockholm – using vegetables grown from the soil of their decomposed base layers.ĪtlasAction: Houdini Sportswear was mapped by renegade economist Kate Raworth in her AtlasChart Top 3. People who love this planet as much as we do and therefore want to help protect it.” We make products for curious people with big hearts. Houdini introduced their first products made from recycled polyester in 2007 and today sustainability is a central component in everything they do: “When we design our products, sustainability and functionality always go hand-in-hand – neither is of any value without the other. The company gained attention in an outdoor industry dominated largely by men. Her small-scale production of functional underwear quickly gained popularity among climbing circles. They’ll take back any clothing you’ve used, repair it for you and recycle that fibre.įounded in 1993, Lotta Giornofelice discovered the largely-unknown stretch-fleece during a skiing and climbing trip to New Zealand. The only fibres they use are tensile wool: organic fibres that can be used again and again and recycled polyester and recycled nylon. Innovative outdoor brand Houdini Sportswear is creating sportswear so pure that you can eat it.īased in Sweden, with a passion for creating fantastic sportswear, they are making it in a circular economy that respects the living earth.

Houdini clothing